B. by BANILA flagship store, located on the first floor of the COEX Mall in Starfield, is the first concept store for Banilaco’s new make-up brand ‘B. by BANILA’.

B. by BANILA flagship store is designed as a space for conceptual beauty festivals where visitors can experience makeup products beautifully made with ‘FFFUN, EASY & QUICK’ and take pictures.

The entire space of the flagship store is created for selfie from the trailer to the photo wall of the pink neon. Both sides of the store have a studio space with pink photo wall and pink neon sign, and a lip-like lip-slip test zone and a self-catering space to create a festival atmosphere including mirror balls and shiny curtains.

Additionally, there is space to complete the make-up look by looking at the makeup tutorial video.

In the middle of the store, there is a truss-like stage and a camping trailer and a movable pink mini stall that are moved around to give a feeling of being in an actual outdoor festival.

Moreover, objects such as telephone boxes, and trees are decorated to provide a special and enjoyable experience.

The center stage, the stalls and the camping troller are all designed to allow the customers to experience their own make-up items. In the café-style concept space, customers can also find vanilla cosmetic products.

“The new store is a sensible and trendy space where customers want to enjoy themselves and their photographs,” said B. by BANILA marketing manager. “I hope customers will find pleasure here, not just for shopping, but also for fun.”

B. by BANILA will open a second flagship store in Daegu Dongsungro in February 2018.

Full Article: https://www.retailnews.asia/b-banila-opens-concept-store-seoul/